Social media video marketing has proven to be a powerful marketing tool. But just like any other form of digital marketing, it can’t just be put out there and expected to work. It’s important to know where your audience spends time and how they are most likely to react. When used correctly, social media video marketing is a valuable part of any company’s digital marketing strategy.
Here are 7 tips to help you create an effective social media video marketing strategy.
1. Start With A Plan
If you are going to use social media video effectively then you must follow a plan. This plan should include how many videos you will be creating and what the topic of each video will be. For example, if your goal is to create videos that explain your product or service, then the plan should include topics such as what the product is, how it works and why it is better than your competitor’s products or services. You should use reliable video editing software and also include a timeline for when you will be releasing these videos. Having a plan will allow you to create a social media video marketing strategy that is focused and doesn’t cause confusion among your customers.
2. Use Your Video Strategy To Promote Your Business
While using a video maker for creating high-quality videos is important, social media video marketing isn’t just about creating videos and posting them on YouTube or Vimeo. In fact, it’s not even about getting those videos to go viral. It’s about getting them in front of your ideal customer. When setting out your social media video strategy you need to identify where your ideal customer spends their time online and what types of content they would be most likely to enjoy watching.
The type of video you create should be directly related to the product, service, or brand you are trying to promote. If your primary goal is to sell a product then make sure your video focuses on the benefits of that product. For example, if you are selling homes, then try to include videos that show why a home is better than other homes in the area, what features make it more appealing than other homes, and why people ought to buy it over all other options. If your focus is on selling a service then try to include how valuable your service will be for customers and how much money they will be able to save.
3. Define your goals
If you are going to use social media videos to promote your company then you need to know your goals. In addition, you need to define what actions you want people to take when watching your video. For example, if your goal is for people to click on links in the comments section of the video then make sure those links lead them somewhere else where they can learn more about the product or service that your video is promoting.
You need a strategy for everything so make sure that you have a strategy for obtaining the type of data, responses, and interactions you need from all viewers of the videos you are creating.
4. Select the right platform
There are many different platforms that you can use for posting videos. You should consider each platform based on your goals and what type of content you are most likely to find on those sites. If you are trying to create a video about your product or service then you should make sure the platform has an easy way for people to share their opinion about the product or service. For example, if you are trying to gain a new customer for your restaurant then you should choose a site where people discuss restaurants and food in general.
If your goal is to promote one company or product then avoid adding your videos as comments on other sites unless that is what you want viewers of your video to do.
5. Come up with a crisp title
Your title is the last thing people see before they click on your video. Make sure to pick something catchy. It should also be short and include keywords that you know your ideal customers are using when searching for products or services similar to the one you are trying to promote.
Additionally, you should include at least one keyword or phrase that is related to your product or service in your video’s description. This can be used to help your videos show up in search results.
6. Be consistent
Your social media video marketing strategy can’t be a one-and-done type of situation. The more consistently you create videos and post them to social media sites the easier it will be to gain followers.
If you have a consistent schedule for creating videos then viewers will start to anticipate your new videos when they see your channel in their feed or on their news feed. This also allows you to better promote your content and get more people engaged with your brand.
7. Promote your videos
If you create a good video then you should tell people about it. The best way to get people to watch your videos is to have them show up in their social media feeds. This can be done by sharing your videos on Twitter, Facebook, and Google+ as well as posting them on the video sites that you are using.
In addition to sharing your video on social media, you should also embed your videos into other websites where your target audience is more likely to see them.
You can do a lot of things with social media video marketing, however, you can get a lot out of nothing. The most important thing is to be consistent with your videos and post them to social media sites where you think your ideal customers are likely to see them. By following this type of strategy you will be able to create videos that people will respond to by clicking on the links in the comments section and sharing on their own social media platforms.